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Gold and malachite,held true in every frame

A fine jewelry concept campaign: one model, one set, on ear, on hand and in still life.

Fine Jewelry · Concept Campaign

One set. One model. Every frame true to the piece.

Gold and malachite shot on ear, on hand, in the street and as still life, from one lighting model and one palette.

A model in a rust silk shirt wearing gold and malachite dome hoops, an oval malachite pendant, a signet ring and a sculpted gold cuff against a sunlit terracotta wall.
Campaign portrait: the model in profile with the malachite hoop, pendant and signet ring in hard sun.
Detail: crossed hands on rust silk wearing the malachite signet ring and the polished gold cuff.
Still life: the hoops, pendant, ring and cuff on stepped travertine beside raw malachite in hard midday sun.
The pendant and hoops on a slab of polished malachite half submerged in clear turquoise water, with sunlight caustics across the stone.
Lifestyle: the model walking through a sunlit terracotta street, her hand with the cuff and ring touching the wall.
Macro: the gold dome hoop with its malachite stripe, rim lit on the ear.

The Result

The same hoop, ring and cuff in every frame.

Metal colour, stone banding and fit were checked against the lead frame in every image, so the set reads as one shoot across product pages, ads and social.

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