Emerald green,from daylight to lamplight
An embroidered jacket set followed through a stone courtyard, one model, one look, every flower held true.
Eastern Wear · Campaign
One jacket set. One courtyard. Daylight to lamplight.
A bottle green jacket with tonal 3D embroidery, followed through a stone courtyard on one model, from soft late sun to the glow of the wall lamps.







From dress form to campaign
The only input was the garment on a dress form. The model, the courtyard and the light were built around it, with the embroidery matched flower for flower.
Before
AfterThe Result
The same embroidery in every frame, in every light.
Colour, appliqué and fit were checked against the dress form in every image, so the set reads as one shoot across the website, lookbook and social.
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