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Concept Campaign · Beauty & Skincare

VELORA

A complete beauty campaign built from one product direction — spanning product detail, skincare ritual, diverse talent and launch-ready advertising imagery.

Self-initiated concept work. VELORA is not a client brand — the product, identity and campaign were all created in-house to demonstrate the system end to end.

Catalog Images

VELORA catalogue layout — a hand holding the barrier repair serum on the left, a curved arrow, and six product listings in a two-by-three grid, each priced $68.

VELORA campaign banner — two models resting either side of the barrier repair serum on a travertine plinth, against cream and burgundy grounds.

The VELORA barrier repair serum standing on travertine with a burgundy rose petal and a sprig of gypsophila.

Beauty portrait — a model holding the VELORA serum beside her face in warm directional light.

Macro detail — the serum bottle's frosted burgundy glass and cream cap, with a loaded pipette above it.

Two hands opening the VELORA serum over a travertine basin, a drop suspended at the pipette tip.

Beauty portrait — a freckled model applying the serum to her cheek, the bottle on travertine in the foreground.

Overhead flat-lay — the open serum bottle, its pipette, a rose petal and a bead of serum on travertine.

Industry: Beauty & Skincare
Deliverables: Product, Talent, Social
Direction: AI Art Direction
Format: Campaign System

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